There are plenty of online applications available to run your business. As a matter of fact, you can find one for each core function: sales, marketing, human resources, finance, distribution etc …
No matter how lean you are planning on running your startup, you will have to choose a set of applications for core functions.
So the question is not « do I need applications » but « which ones will I choose? ».
For all those applications, founders can find reviews online or ask for recommendations from a connection. Most of the time, they will tend to choose each application as the need presents itself, in the early stage of launching their new venture, and with little to no consideration for the possible integrations among all the applications to choose from.
Before diving into the benefits of integrations, let’s discuss the consequences of having chosen the wrong application(s).
Once you start working with one, the switching cost (both economical and mental) to a better fitted application can be a huge deterrent … and one will stay stuck with an application that is either not the fittest one or which does not integrate well with the other ones. You might end up repeating the same tasks over and over, trying to correlate data sitting into 2 different applications and/or lacking important insights.
"Integrations are key in making your business more efficient and simplifying your operations."
Integrations are key in making your business more efficient and simplifying your operations.
You may wonder what we mean by integration. It can be as simple as one application allowing you to sign into the other(s) or as complicated as a constant exchange of data between specific applications (for example your payment platform connecting to your ecommerce platform).
However, founders lack the insight of knowing which applications work best together through integrations and which group of applications they should consider.
To remove the uncertainty from the choices facing you, we did the heavy lifting and made a curated selection of online applications which we consider the best for all the core functions of your venture. While there is not one set of applications fitting all businesses, there is a set of applications which are common to specific industries. Whether you are launching a website to sell a product, opening your own store or starting as a freelancer, you can get our recommended set of applications by signing up for our waitlist below.